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Responsive Emails: The Why & How

MOBILE IS THE MOST POPULAR READING ENVIRONMENT FOR EMAIL. Source: Litmus 2019 State of Email Report If you’re not creating mobile versions of your email marketing campaigns, you may be leaving [...]

Personalizing Your Email Campaigns Beyond “[firstname]” for Increased Engagement

Personalizing your email campaigns is an extremely effective way to add to your audience’s experience with your brand. Capturing extra details on your subscribers will allow you to personalize [...]

When to Outsource Your Email Marketing

Should you outsource or do your own email marketing? It may make sense to manage your email program entirely in-house, while other companies outsource this marketing piece to an agency that [...]

Key Email Marketing Metrics

Key Email Marketing Metrics (+ A Few You May Not Have Thought About) Do you know if your email marketing is helping your company reach its goals? Read on for some key metrics you should be [...]

Questions to Ask Your Next Email Marketing Firm

Read on for the key skills and tactics you’ll want to consider as you choose an email-marketing firm to help you get your email marketing efforts to the next level. Are you current on the latest [...]

8 Ways to Improve Your Email Deliverability

Email marketing continues to be one of the most effective pieces of well-run marketing programs. According to Campaign Monitor’s “Email Trends Report: Mobile vs. Desktop” the average [...]