Reengaging Your Inactive Subscribers

If you’re worried you might be leaving money on the table with the less engaged subscribers on your list, you could consider a reengagement campaign. But first you need to understand and define [...]

How often should we email our list?

If you’ve been using email for your company’s marketing and client outreach for any amount of time, you’ve probably wondered where the sweet spot is for email frequency. Email too much and your [...]