Reengaging Your Inactive Subscribers

If you’re worried you might be leaving money on the table with the less engaged subscribers on your list, you could consider a reengagement campaign. But first you need to understand and define [...]

Personalizing Your Email Campaigns Beyond “[firstname]” for Increased Engagement

Personalizing your email campaigns is an extremely effective way to add to your audience’s experience with your brand. Capturing extra details on your subscribers will allow you to personalize [...]