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I worked daily with Vertex through two annual business cycles on e-commerce and email strategy. I found the team very smart, very hard workers with a unique blend of analytical pragmatism combined with entrepreneurial creativity. This super good mix of business acumen and marketing talent is quite valuable in general, but critical in our case when driving revenue strategy in a business with wild – and unruly – growth to the business 85%+ growth in year one and similar rates in year two. The revenue was largely driven by the email engine that was created with Vertex at the outset of the growth. The bottom line for any executive in assessing the value of an agency is ‘Would you hire them again in your next executive role….’ I answer a resounding “YES!”
CMO, Ecommerce Advisor, PE Venture Partner