Event-Triggered Messaging

Always send the right message, to the right person, at the right time.

Recurring Messages

Send relevant content to subscribers as their preferences change over time.

Problem:

It’s difficult to keep up with the ever-changing needs and wants of your subscriber base.

The only way to remain relevant to your subscribers is to send them unique content based on their preferences and behaviors. But as your email subscribers move through each stage of customer engagement, their profile data changes along with every interaction with your brand. How can you keep up with subscriber behaviors and drive engagement at every stage of their relationship with your brand?

Solution:

Use Recurring Messages to automatically send emails to subscribers that meet criteria you specify.

If you want to send the right message, to the right person, at the right time, Recurring Messages from Vertex allow you set up event-triggered emails when subscribers meet specific engagement criteria you specify by creating Dynamic Segments. Whether you want to trigger emails based on opens and clicks, social activity, or specific message interactions, you can automatically send unique messages to specific subscribers you think are most likely to convert into customers. Set up exclusions as needed and layer multiple engagement metrics to create a winning combination for a highly targeted lifecycle messaging campaign.

Try This:

Send a free shipping code to subscribers who open at least 3 emails within a 60-day period.

One of the most effective ways to maximize email marketing ROI is to graduate from “batch and blast” email campaigns and send targeted messages only to subscribers who are most likely to make a purchase. Achieve a higher conversion rate by setting up a Recurring Message to subscribers who join a Dynamic Segment based the search query, “Have opened at least 3 emails in the past 60 days.”

Once you’ve created the segment containing the subscribers you want to target, you can set up a Recurring Message that is automatically delivered to subscribers who join the segment.

It’s that simple – create as many Recurring Messages as you’d like and watch the conversions roll in!