Campaign Management

Your  Vertex account manager gives you more than a single point of contact for questions about your direct marketing campaigns. You’ll also have access to the combined depth and breadth of experience we’ve accumulated as a team over the course of nearly a decade.

Our approach to account management involves understanding your big picture business objectives so we can effectively align your email marketing initiatives to your company’s bottom line. We back up our commitments with quarterly business reviews you can share with your team to improve their understanding of how email is affecting your revenue today and to shed light on new tactics that could drive even better results.

Vertex is proud to provide full-service email marketing strategy, implementation, delivery, and optimization services to today’s top online retailers. Our team is also available to work with you on a collaborative basis, handling components of your email initiatives as often as you’d like.

Making the Switch from Your Current In-House Marketing Solution or ESP

  • Integrate email data and implement APIs
  • Determine targeted email deliverability needs, including list hygiene
  • Current direct marketing campaign review and baseline results
  • New email marketing program and goal definition
  • eMarketing application training

Developing an Email Marketing Strategy

  • Email marketing calendar development
  • Address acquisition and targeted email data collection
  • Sign up, confirmation, and unsubscribe process workflows
  • List management
  • Creative strategy, including subject line, copy, image, and template recommendations
  • Viral and interactive campaign recommendations

Creating Lifecycle Email Messaging Campaigns

  • Targeted email segmentation strategy
  • Dynamic content management
  • Testing recommendations
  • Event-triggered and recurring email scheduling
  • Remarketing opportunities

Implementing Your Direct Marketing Campaigns

  • Marshal project management and development resources
  • Set timelines
  • Quality Assurance testing
  • Marketing message sending

Understanding Targeted Email Marketing Program Results

  • Set success benchmarks and goals
  • Quarterly business reviews

Conducting Ongoing Email Campaign Optimization

  • Champion/challenger optimization programs
  • Engagement with Vertex’s SureSend™ deliverability management services team