SnagAJob.com Re-engagement Campaign Recovers Over 10% of Dormant Email Subscribers

  • Three-touch win-back email campaign
  • Re-captured 10% of their target population back into their email program

Challenge:

Subscribers with jobs stop visiting the site

snagajob.com Job seekers use the SnagAJob.com site frequently—often daily—when they’re unemployed and searching for a job. Once subscribers finds jobs, however, their interaction with the site drastically decreases.

SnagAJob.com knew that hourly job holders change jobs on an average of every 9-12 months and that workers may need the resources on SnagAJob.com again in a short time. But how could they ensure site visits and maintain subscriber engagement with workers, even when those workers are currently employed?

Need:

Keep SnagAJob.com top of mind

SnagAJob.com needed to stay top of mind with job-seeking subscribers on a consistent basis, even after they found employment. They also needed to provide content that was compelling enough to drive employed subscribers back to the website. Their program would need to be highly relevant to people in two different stages – those actively looking for jobs and those who are thinking about a change but are not actively searching just yet.

Solution:

A “win-back” email program aimed at re-capturing latent subscribers

With the help of the Vertex strategic services team, SnagAJob.com identified three primary reasons why hourly workers begin looking for a new job. Since many of these reasons were addressed in themes that already existed on SnagAJob.com, they decided to tap into that content as a starting point.

 

The SnagAJob.com Content-Based Win Back Series

snagajob

About SnagAJob.com:

Since 2000, SnagAJob.com has been hooking up America’s hourly workforce with great jobs. Now, more than 25 million registered job seekers later, SnagAJob.com is the nation’s largest job search site and most active community of full-time and part-time hourly workers.