La Costa Resort and Spa Increases Engagement by 67% Using Video Email

  • 91% total delivery rate
  • 13.42% click through rate (Over 67% increase from La Costa’s average of 8%)

Challenge:

Promote Golf Course Renovations and Build Email Program Loyalty

La Costa Resort and Spa

La Costa recently completed a $50 million renovation to their property, which included restoration of the legendary golf courses to world-class standards. They saw the golf course renovations as a good opportunity to create a golf-specific email loyalty program, using email to showcase the renovations and to generate interest in joining the Champions golf email program.

Need:

Engaging New Ways to Showcase “The Next La Costa” Golf Course

La Costa was already using their email program—The Discover Club—to successfully connect with subscribers about resort specials and events. They knew they could tap into the set of Discover Club members who had indicated an interest in golf to begin building a new golf-centric email program. But La Costa needed a way to make the renovations tangible to golfers, so they would become engaged and incentivized to join the new Champions golf email program and receive ongoing updates about the championship courses.

Solution:

Use Video and Email Together to Bring Subscribers Virtually Onto the Green

La Costa thought that video could be the most effective channel to showcase the new course. The visual component lends itself to the experience that they wanted to create—one where subscribers felt like they were standing on the greens. But video in email seemed daunting, considering deliverability challenges, rendering issues across different email platforms, and more.

LiveclickerTo help La Costa, BlueHornet collaborated with partner LiveClicker, a comprehensive video solution that eliminates the complexity of in-email video, to send a video email to their subscribers.

 

Vertex uses the technology that powers campaigns for the world’s top hospitality brands, including:

 

Omni Hotels Best Western Hotel Del Coronado Global Hotel Alliance
La Costa Resort & Spa The Homestead Rancho Las Palmas Barton Creek Resort & Spa