Resources: Simple Preferences- A Guide for Email Marketing Preference Centers

Written by Karen J. Bannan

In this article from BtoB Magazine, industry experts, including vice president and general manager of BlueHornet, Gerry Widmer, share their thoughts on email marketing preference centers.  Often an overlooked component of email marketing programs, preference centers can have major implications for future buying behavior and the email relationship as a whole. From content and frequency options to data points to collect, you’ll find everything you need to build and optimize your email preference center to yield optimal results.

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