Resources: Email Marketing Supplement: Internet Retailer August 2011 Issue

Email becomes more personalized through social, mobile, and other data integrations.

In the August 2011 issue of Internet Retailer, email marketing industry experts weigh in on email’s role in a multichannel marketing environment. While social, mobile, and video channels continue to gain traction, email remains as a mainstay of all marketing communications programs, and there are still many exclusive benefits of email that other channels don’t offer.

Industry pros predict that email will become increasingly personalized as marketers integrate social, mobile, and online behavioral data to create more comprehensive views of the customer. The ability to create one-to-one relationships via email keeps the channel at the top of the list in terms of effectiveness and ROI.

Read the full article to find out what Manny Ju, BlueHornet’s director of product management, had to say about email, mobile, and social, along with other email gurus in the space.

What do you think email’s role will be, now and in the future?