Best Practices

The Email Marketer’s Guide to Addressing Time, Resource and Funding Challenges

Written by Kathleen Waldvogel, VP Client Services, BlueHornet
BlueHornet’s VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.
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A Resolution to Unsubscribe? Extending the value of your email program after the holidays.

Written by Susan Tull, VP Marketing
eM+C article on how brands can ensure that consumers don’t unsubscribe from their email program after the holidays.
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What is the Secret to Driving App Downloads?

Written by Lauren Johnson, Editorial Assistant on Mobile Marketer
Industry experts share their insights on how email marketing plays a strategic role in promoting mobile applications.
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Holiday Advice for the Email Marketer

Written by Ryan P. Phelan, VP Strategic Services, BlueHornet
VP of Strategic Services Ryan Phelan shares valuable insights as marketers gear up for holiday email marketing campaigns.
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Infographic: How Strategic Are Retail Email Marketers?

We recently surveyed some of digital retail’s top brands to find out how strategic their email marketing programs are.
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Creating Mobile Opportunities Within Email Marketing

Written by Manny Ju, Director of Product Management, BlueHornet.
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Email Marketing Supplement: Internet Retailer August 2011 Issue

Email industry experts weigh in on email marketing’s role in a multichannel marketing environment in the August 2011 issue of Internet Retailer
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Mobile Email Does Matter: Here’s What You Can Do About It

Written by Jill Butler, Senior Interactive Marketing Specialist, BlueHornet
Manny Ju discussed mobile marketing trends and the mobile email opportunity at the Denver Online Marketing Summit.
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Simple Preferences: A Guide for Email Marketing Preference Centers

Written by Karen J. Bannan
Industry experts share best practices on email marketing preference centers in this article from BtoB Magazine.
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2011 Lifecycle Messaging Conference

Written by Jill Butler, Senior Interactive Marketing Specialist, BlueHornet
The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.
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Getting Started with Your Mobile Email Strategy

Written by Jill Butler, Senior Interactive Marketing Specialist, BlueHornet
To help you get started with your mobile email strategy, here are 6 best practices to follow when formatting mobile-friendly emails.
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